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Top 5 Social Media Tips for the Hotel industry in 2013

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January 5th, 2013

1. Ensure that your staff are trained in social media, digital strategy and PR. Talk to them, especially your marketing and PR teams and make sure that they fully understand today’s social and digital world. If they need assistance then consider providing them with training on consulting a company such as the Brighton Website Company to implement a Social Media campaign that they can continue and grow with.

2. Foster “social media champions” in all departments: The individuals will understand the importance of social media and provide updates of what’s happening in their departments to your social media team, marketing/PR department or external consultancy. We’re all used to seeing pictures of perfectly made-up bedrooms on hotel Facebook pages, why not start showing pictures of housekeeping tirelessly working behind the scenes for the comfort of your guests or your Head Chef taking charge of the kitchen to ensure those guests enjoy the  best food possible during their stay?

3. Do you send out festive e-cards as many businesses elect to do these days? It’s great to be cutting edge and be seen as ‘eco’ by saving on paper but make sure you make them ‘social’. Always include a link to your hotel’s Facebook page and Twitter account.

4. Social Media can take time, something in short supply for many of us. Focus on the key platforms. It’s better to do a few things well than to spread resources too thinly. In 2013, every hotel should have a presence on Facebook, Twitter, YouTube, Google+, and LinkedIn. There are others but by concentrating on these ‘Big 5’ you will develop a strong social presence and once these are perfected then you can look to expand on this.

5. Look out for and connect with locally based “digital influencers”: Digital influencers are social media power users who have large and active networks on Facebook, Twitter, or other platforms. Many digital influencers write blogs and reviews regularly – knowing who digitally influences your hotel’s neighbourhood is as important as traditional PR.

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